Security awareness training: How much should you budget?
Let's first look at some of the factors affecting the average cost of security awareness training, and what you can expect to pay.
Pricing models: Per-user, flat rate, or bundled services
The actual cost of security awareness training varies depending on how you pay for it. Some pricing models favor smaller organizations, while others offer a better deal for larger companies. For example:
Per-user licensing
Per-user licensing is a SaaS-type pricing model where each individual user gets a separate license for training. You purchase monthly or yearly “seats” for each of your designated users.
Pros: You only pay for the licenses you need, and you can scale up or down easily and on the fly. Plus, you can enjoy predictable costs.
Cons: Costs still rise as your workforce grows, even though volume discounts are usually offered. For very large organizations, managing and tracking individual licenses can create extra administrative work.
All in all, per-user licensing is a flexible, commonly used model that works for organizations of all sizes looking for scalable, predictable training costs.
Flat rate licensing
Flat rate licensing charges a fixed monthly or annual fee for accessing the training platform, typically without limits on the number of users.
Pros: Makes admin and budgeting easier, which can be simpler since you don’t have to track individual seats.
Cons: Smaller groups may pay the same as larger ones, and larger organizations may find that a flat fee still doesn’t give them the level of customization, reporting, or hands-on support they need. It’s a less common model, usually offered only in certain scenarios by a few vendors.
Overall, flat rate licensing can work for certain use cases, but many organizations prefer more flexible models that scale with their workforce and offer stronger administrative and reporting capabilities.
Bundled services licensing
Bundled services licensing packages include multiple IT or cybersecurity services together. While this can simplify purchasing for some organizations, it can also mean paying for services you don’t actually need.
Pros: Can reduce administrative overhead for organizations that want multiple services in one purchase.
Cons: You may pay for services that you don’t use unless the bundle is customizable.
What affects cost: Features like phishing simulations, reporting, and integrations
If you want or need non-standard training or support, your security awareness training costs can rise. Some suppliers may charge a great deal extra to add on necessary services, like phishing simulations, advanced reporting, and third-party integrations. In such circumstances, you may be better off going with a provider who offers these extended services as standard, as Huntress does.
In-house vs. outsourced: Weigh internal training development against managed platforms
Developing your in-house SAT program is rarely the most effective option. Creating a robust program requires senior security experts, whose time is usually better spent on other critical security priorities. Most businesses find that outsourcing their SAT to a managed platform delivers greater efficiency, higher quality content, and faster results than trying to build (and maintain) a program internally.