From Threat to Business Case: How MSPs Should Use the Huntress Tragic Quadrant

Your clients don’t buy “managed ITDR.” They buy protection for payroll, payments, and trust.

The Huntress Tragic Quadrant ranks the threats you and your clients should care about, based on what Huntress sees in the wild. But a threat in the upper right corner won't win a budget decision on its own. Decision-makers need to hear what it means for their business.

In this session, Andrew Morgan, Right of Boom, and Brian Blakley, ConnectSecure, join Andrew Pantaleon to walk through how to turn today’s threats into business cases your clients care about. You'll see how a threat on the quadrant becomes a recommendation a client can approve, and how to have the right conversations about each threat.

You'll leave with:

• A repeatable way to translate the most prevalent threats into outcomes your clients care about
• Discovery questions that reveal where an attack would hurt most
• Guidance on connecting top cyber concerns to cost, and on prioritizing which threats to raise with each client
• Companion resources you can put to work in your next client meeting

Every threat on the quadrant has a price tag in your client's language. Learn how to speak to it.