About
Adam Gnuse is the Senior SEO Manager of Citation Outreach at Huntress, where he focuses on AEO/GEO and off-site authority. But the most important part of his job is sharing the cyber stories that matter most, helping journalists inform the wider community about the latest cyber threats.
Adam's background spans digital marketing across disaster recovery, DSPM, and digital executive protection, as well as many other industries. He's a regular contributor to Search Engine Land, where he writes about emerging trends in SEO and AI search, tracking how discovery is changing as generative tools reshape the way people find and learn.
He's also a bestselling novelist. The author of Girl in the Walls (Ecco/4th Estate, 2021), he holds an MFA in fiction from UNC Wilmington. His writing has appeared in the Guardian, Gulf Coast, Literary Hub, Los Angeles Review, The Daily Telegraph, and elsewhere.
Off the web, you'll usually find him on the Ultimate Frisbee field, on the hunt for another good book, or figuring out where to hang his next bird feeder.
Adam's cybersecurity tip: Set up MFA everywhere you can—but just as importantly, slow down. If a request ever feels urgent, involves money, or asks for personal information, take a full minute to think it over. Verify through another channel. Step away from the computer if you need.
If a request really was that urgent, it probably wouldn't come through email.
