Hidden just under the surface of every click, email, or online transaction is a fast-moving cyber threat landscape buzzing with cybercriminal activity.
Whether you’re a global, sprawling enterprise or a one-person business that relies on mobile application point-of-sale (PoS) transactions, it’s nearly impossible to avoid having digital assets anymore. Document-filled filing cabinets are practically extinct. To understand cyber risks, you have to first understand the threat landscape where your digital assets and data live.
In this simple guide to the cyber threat landscape, we’ll break down what it means and how to build a successful cybersecurity strategy against common threats within it.
Think of the cyber threat landscape as a snapshot of all potential cyber threats and vulnerabilities at any given time. It’s an overall look at the possible risks your organization faces in cyberspace, including the threat actors, their motivations, and methods behind cyberattacks. From fast-moving ransomware attacks to phishing scams tricking users into credential theft, the cyber threat landscape is constantly changing as attackers adapt to exploiting new technologies and evading increasingly complex defenses.
The cyber threat landscape is a combination of:
Emerging risks: New attack methods or exploits for vulnerabilities that threat actors develop as new technologies materialize
Active cyber threat campaigns: Ongoing threats targeting specific industry verticals, technologies, or people
Global trends: Cyberattacks tied to geopolitical events, technological breakthroughs, or economic shifts
Understanding the threat landscape is your first step toward staying protected. Whether you're safeguarding personal data or a business securing sensitive customer information, awareness is the first step to making sure you’re safe from modern threats.
The cybersecurity threat landscape is focused on defending against the tools, vulnerabilities, and methods that malicious threat actors use to compromise digital systems or data.
While the general threat landscape calls out risks that organizations deal with, the cybersecurity threat landscape is where proactive and reactive strategies against these risks come in. Essentially, the cybersecurity threat landscape is all about how cybersecurity professionals watch, analyze, and develop defense strategies to reduce threats on attack surfaces.
For businesses, the cybersecurity threat landscape often centers around:
Protecting sensitive company and customer data, like personally identifiable information (PII)
Monitoring systems, networks, endpoints, and identities for potential compromise activity
Managing the fallout from successful cyberattacks: reputational damage and financial loss
Cybersecurity teams look at the threat landscape like a constant game of cat and mouse, with adversaries that are persistent, quick, clever, and ever-adapting.
There are an endless number of cyber threats out in the wild at any given time, but depending on their resources, motivations, and end goals, some are more common and well-liked by threat actors.
Below are some of the main types of cyber threats businesses defend against in the cyber threat landscape:
Malware or malicious software is a broad term that includes viruses, trojans, ransomware, infostealers, and spyware. It gives threat actors the power to corrupt systems and networks, steal data, log keystrokes, or lock you out of your devices until you pay a ransom.
Phishing is a type of cybercrime where attackers use deceptive emails or messages to trick users into sharing sensitive information, such as passwords, credit card details, or personal data.
Ransomware is a type of malware that blocks access to computers, systems, and networks. Attackers encrypt or steal sensitive data, lock up endpoints, and send a ransom message demanding cryptocurrency payment within a short timeline.
Zero day vulnerabilities are security flaws in software, hardware, or firmware that haven’t been found and patched by the vendor. A zero day exploit is a code or strategy that takes advantage of an undiscovered flaw in a zero day attack. Since attackers exploit zero day vulnerabilities before vendors have a shot at patching them, this gives them the upper hand with their targets.
These attacks flood a server or network with traffic, overloading it and making it useless for the business. Cybercriminals use these attacks to disrupt businesses or demand a ransom to bring normal operations back online.
This is a hacking technique that uses trial and error to guess login credentials or other sensitive information. Brute force attacks take advantage of computing power and automation with automated tools to try password combinations until they hit the right one. If you catch Event ID 4625, Failed Logon Attempt, in your Windows security log, make sure to take a closer look—repeated failed logon attempts could signal a brute force attack.
APTs are long-term, targeted attacks on specific organizations or governments. These cyberattacks are usually the work of state-sponsored groups motivated by cyber espionage or quick, unregulated cash.
Both security concepts tackle cyber risks, but from different angles:
This refers to all potential cyber threats affecting people, businesses, and industries. It highlights general risks that you’ll run into based on your industry vertical, geopolitical affiliation, or technology stack, for example.
The attack surface is the combination of vulnerabilities and potential access points a threat actor exploits to get unauthorized access to a system, network, or data. An attack surface is:
digital: software, applications, code
physical: computers, servers, operational technology (OT)
Internet of Things (IoT): security camera systems, smart appliances, smart thermostats, voice assistants
human: social engineering
Anything exposed to the Internet—even a fish tank! — can be a potential access point on your attack surface.
Exploitation trends like these have far-reaching impacts, so it's smart to keep a watchful eye on threat landscape patterns like these:
Cybercriminals are now "renting out" ransomware tools. This is geared towards amateur hackers, known as ransomware affiliates, who launch ransomware attacks for a quick, unethical buck.
Recent breaches have targeted suppliers rather than their downstream customer organizations, creating a larger attack blast radius than ever before. In 2020, the cybersecurity world was rocked by the SolarWinds supply chain attack, when suspected nation-state attackers injected malicious code into the Orion Platform, used by more than 30,000 public and private organizations, giving them potentially massive unauthorized access.
While many businesses are shrinking their attack surfaces to improve cybersecurity, remote work can be an obstacle to making work safer. Variables like flimsy home network security, vulnerable personal devices, and more phishing and social engineering schemes on remote end users are abundant entry points for cybercriminals.
Nation-state threat actors are usually in it for the long haul. Unlike petty cybercriminals, they have time, money, and resources to get what they want. For example, in one case caught by Huntress, they used a seemingly legit Zoom call with deepfakes of C-Suite executives to trick an employee at a business into clicking malicious links for access and persistence to endpoints with sensitive information.
There’s good news! Owning your place in the cyber threat landscape puts your organization in a smarter and safer position against cyber threats.
Here are essential steps for defending against the rising tide of the threat landscape:
Human mishaps are still a major catalyst for cyberattacks. Managed Security Awareness Training helps spread the word about deepfakes, phishing scams, password hygiene, and secure browsing.
Multi-factor authentication (MFA) isn’t optional
Adding a second security layer helps stop attackers from getting unauthorized access, even if passwords are compromised.
Outdated software is a security nightmare—it’s like wide-open doors inviting attackers to a party in your attack surface. So, prioritize patching and regular updates to stay ahead of potential threats.
In the Huntress 2025 Managed Identity Threat Detection and Response (ITDR) Report, more than two-thirds of businesses reported a surge of identity-related security incidents over the last three years. Attackers are sneaking in undetected by using compromised credentials, session tokens, rogue apps, and overlooked configurations in Microsoft 365. Identity threats are stealthy, fast, and persistent, but you can beat them with ITDR.
Firewalls, antivirus, VPNs with MFA enabled, threat intelligence platforms, encryption tools, and intrusion detection systems are essential for businesses of all sizes.
But what if you have a small security team? Or none at all? Not a problem. Look for solutions like Managed Endpoint Detection and Response (EDR) that come with built-in pros to handle your security for you.
Run audits on a regular schedule to hunt down weak points in your organization’s security stack.
Getting back disrupted or lost data after an attack isn’t easy, especially when there isn’t a solid plan for that ahead of time. Here’s what businesses need to do instead:
Regularly back up data in secure locations
Keep an up-to-date incident response (IR) plan and stress test it during tabletop exercises
Look to external security experts, like managed services, to restore systems and investigate breaches
Technology sprints ahead, and so do cyber adversaries' sketchy tactics. Keep your guard up, stay sharp, be persistent, and always be at least one step ahead.
By identifying threats and setting up solid defenses, businesses can reduce their cyber risks and keep their valuable data safe and sound.
